Chief Design Officer — Product & Brand Systems
I build the design function inside companies that have outgrown ad-hoc design: hiring the first team, shipping the first design system, and making sure design has a seat at the roadmap table. Twelve years in, across fintech, healthcare and logistics.
Objective: unify five product teams shipping inconsistent UI under one design language.
Role: Founding Design Systems Lead, reporting to the CPO. Process: audited 240+ components across products, ran a 6-week token workshop with every team, then shipped the library incrementally behind a codemod so no team blocked on a big-bang migration.
Objective: cut first-week drop-off on a B2B onboarding flow losing a third of new signups.
Role: Lead Product Designer. Process: ran 14 usability sessions, mapped every drop-off point to a specific screen, then redesigned the flow around one task at a time instead of a five-step wizard.
Objective: reposition a 15-year-old studio brand for enterprise clients without losing its identity.
Role: Creative Director (contract). Process: interviewed 8 legacy clients on what the brand meant to them before touching a single asset, then rebuilt the identity system around the answers.
Built and lead a 14-person design org across product, brand and research.
Grew design from 2 to 9 through Series B, embedded a design partner in every squad.
Maya turned a vague brand brief into a design system three teams now build on daily.
The onboarding redesign lifted activation by a third in the first month. Rare to see design move a number that fast.
Sharp opinions, backed by research every time. Exactly the kind of design partner a fast-moving team needs.
Direct manager, 2022 — Present
Cross-functional partner, 2018 — 2022
Open to board advisory work, fractional CDO engagements, and select consulting.